Freshness is basically a site about living in New York City. It's about what we buy, where we shop and places we like to go to.

Our backgrounds are in design, we read design magazines and we read magazines about living in a metropolis. We were educated in an art/design university, we like to go to art shows. We grew up in New York City, we are dedicated to the city we grew up and live in and still love.

This is what we think Freshness is.